Carla Rincón

A digital home for a visual storyteller.

The brief

Carla Rincón already had a clear point of view and a strong photographic identity. She needed a website that felt equally personal, with a clearer way to present her work and services.

Our approach

Studio Barok restructured her Squarespace website around the stories she wants to tell. A custom typographic system and refined visual hierarchy bring an editorial rhythm to her portfolio, services and journal.

We gave the photography space to lead while helping visitors understand Carla’s approach and find the right route to a session enquiry.

Beyond the website

The work included a three-month content strategy built around editorial articles and downloadable guides. These create additional ways for people to discover her work and get to know her before making an enquiry.

Scope: Website design · Creative direction · Typography · Content strategy

Visit Carla Rincón ↗


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